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Saruni Basecamp Basecamp Masai Brand women

Basecamp Maasai Brand

Empowering Women. Preserving Heritage. Inspiring Change.

The Basecamp Maasai Brand (BMB) was born in 2003 with a vision to preserve Maasai artistry and empower women in the Talek region of the Maasai Mara. Through the collaboration of Saruni Basecamp and the Basecamp Explorer Foundation Kenya, this initiative began as a humble effort to create sustainable livelihoods. Today, it thrives with nearly 200 artisans, crafting vibrant Maasai jewellery and leatherwork that blends tradition and modernity.

Every bead tells a story—of identity, love, and culture. At BMB, Maasai women reclaim their craft, reinforcing their roots while sharing their heritage with the world. Guests staying at Basecamp Masai Mara can visit the BMB workshop at the Enjoolata Centre, where this inspiring journey unfolds daily.

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Empowering Women, Changing Communities

For the women of Basecamp Maasai Brand, every handcrafted piece represents a step toward financial independence and a brighter future. Guided by fair-trade principles, the initiative ensures that artisans earn a sustainable income, with 75% of the retail price going directly to them. This approach has had a profound impact on their lives, transforming their circumstances in meaningful ways.

Through their earnings, the women have been able to improve their living conditions, investing in better housing and access to healthcare for their families. Education has also become a priority, with many artisans now able to fund their children’s schooling, paving the way for brighter prospects for the next generation. Beyond material benefits, the initiative has empowered these women to find their voices within their households, enabling them to actively participate in decision-making and challenge traditional dynamics.

Since its inception, the Basecamp Maasai Brand has touched the lives of nearly 200 women, fostering a sense of pride, autonomy, and opportunity.

More Than Jewellery: A Showcase of Maasai Artistry

At the heart of Basecamp Maasai Brand lies the rich tradition of Maasai jewelry, where bold necklaces and intricate bracelets seamlessly blend cultural heritage with modern elegance. While beadwork remains the cornerstone of their craft, the women have expanded their artistry to include high-quality leather goods. These creations range from beautifully crafted leather bags and wallets to sleek cardholders, each designed with a perfect balance of tradition and functionality.

Each item is unique, crafted with care, and comes with a tag bearing the artisan’s name, connecting you directly to the maker.

For retailers and businesses, the brand also offers bespoke custom-made products—perfect for those looking to add a unique, cultural touch to their collection.