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The land that Saruni Basecamp leases, co-leases and protects is larger than Denmark or Croatia or, in the USA, Rhode Island. In some cases, we have been instrumental in creating community conservancies that did not exist before and we have supported them while the income from tourism was building up. We have done this for Naibosho Conservancy, and we are doing this in Pardamat, an area of 64000 acres where the impact has been particularly innovative.

Pardamat, home to around 850 families (and their livestock), is an area owned by the Maasai people that has not benefitted from tourism yet but has abundant flora and fauna and a very beautiful landscape, a state-of-the-art college providing youth vocational training and awareness building for a more sustainable future.

It is the first large conservancy in Mara where the community stays in the conservancy they have created. So, 60 predator-proof bomas were provided in the year 2021 to help in mitigating human-wildlife conflict.

It is now the home of a new, state-of-art college named the Wildlife Tourism College of the Masai Mara (WTC), a learning institution that not only educates students from all over the world but generates income for the conservation programme.

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Saruni Basecamp Brand pattern half red top


Projects that inspire

Saruni Basecamp generated a total income for the communities of US$ 1,598,453.44, including land lease fees, variable bed nights fees, and conservation fees. This income benefitted 6,605 landowners in the Maasai and Samburu communities, spread over 436,382 hectares of land. The Basecamp Maasai Brand benefitted 250 women from the beads sale, and a further 100 women directly supplied our shops at Mara North Conservancy.

Community: Livelihoods at a Glance

2023 Community Livelihoods Income Distribution



Conservation Fees – 242,225.84


BMB Women

Bead work sales – 34,730.26


Bed Nights Fees

Bed night fees – 422,724.79


Lease Fees

Lease fees – 855,161.11



Committed to conservation, we’ve leased 436,382 ha (~ 1.2 Million acres), which constitutes 1% of Kenya’s total land and 7% of the protected land in our regions of operation. This is home to five endangered species: the reticulated giraffe, greys zebra, beisa oryx, gerenuk and wild dog.

As of September, we’ve recorded 4733 plants, 2721 birds, 581 mammals and 393 reptiles and amphibians in the different conservancies. Our conservancy model had effectively established a safe haven for these plants and wildlife. To support the conservancies, we have, so far, collected $242,226 in conservation fees, showing remarkable growth from the US$184,335 collected in 2022.








Reptiles and Amphibians