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Saruni Basecamp Brand pattern half full colour

Our Purpose and Vision


Custodians of the Web of Life!


To create a healthy ecosystem where business, biodiversity and humanity live in harmony


To protect the most important community-based wildlife ecosystems in East Africa, through community conservancies

Saruni Basecamp’s purpose is to be custodians of what we call the “web of life”: land, people, wildlife, flora, fauna are not separate entities, but co-existing pieces of the same puzzle. And Africa is the wonderful canvas where this picture is being painted with its most vivid colours in today’s world. We are strong believers that this can be achieved only when the communities – especially when they own the land – are involved in a fair partnership. This is how we protect the most important community-based wildlife eco-systems in East Africa.

Passionate, reliable, fair and being mindful of the people’s aspirations, needs and cultures: these are our values, and we believe that they make our purpose achievable. We care about our community members, about our staff (often also members of the same communities)  and about our guests: we want them to feel that through a Saruni Basecamp safari and experience, they actively contribute to protecting the land, the wildlife and enhancing the communities.

Our guests are clients who support our commercial activities, but for us are also the partakers in our projects and the storytellers who help us explain how tourism can be the engine of change for protecting pristine ecosystems. We want them to have a thrilling adventure, to think, to share, to believe.

Our Guest Promise: delivering memorable, life-changing experiences, we invite our guests to share in our purpose to protect Kenya’s natural and cultural heritage.