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Why Impact Matters

At Saruni Basecamp, we believe in impact investments—profitable ventures that generate measurable positive change for both nature and communities. This isn’t philanthropy but a deliberate business model proving that enterprises can enhance ecosystems, improve livelihoods, and protect landscapes while remaining economically viable.

When travellers choose to stay with us, they’re not just booking a safari but becoming part of a living experiment showing how responsible tourism creates resilient ecosystems and thriving communities. This is the future of travel: experiences that delight while regenerating the very landscapes they showcase.

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Saruni Basecamp maasai people with guets
Saruni Basecamp Saruni Maasai guide

Across Kenya’s most breathtaking landscapes, we’re weaving together extraordinary experiences with authentic conservation impact. Saruni Basecamp’s 13 camps and lodges in the Maasai Mara and Samburu regions offer more than just unforgettable safari moments—they create meaningful connections between travellers, indigenous communities, and the wilderness we all cherish. 

Led by conservationist Svein Wilhelmsen and backed by international shareholders committed to impact investment, we’re pioneering a model where tourism serves as a positive force for nature and communities alike. Through the Saruni Basecamp Foundation, we amplify these efforts, creating far-reaching benefits that continue long after our guests return home.  

When you stay with us, you become part of something meaningful—a living connection between people and place that protects what matters for generations to come.

Our journey together matters. Here’s how we’re making a difference…

2023 Impact Report

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2024 Impact Report

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